The 1st Shop of Coffee Prince

Choi Han-gyeol (Gong Yoo) is the grandson of chairwoman Bang otherwise known as the "Goatman of the town" (Kim Young-ok) of Dong-in Foods, a company that has a thriving coffee business. He never had a job nor does he care for responsibility. Han-gyeol is hung up on his first love, Han Yoo-joo (Chae Jung-an), who only sees him as a friend. Meanwhile, Go Eun-chan (Yoon Eun-hye) is a 24-year-old tomboy who is often mistaken for a boy. Since her father died when she was 16 years old, she has taken over as the breadwinner in her family. When the two meet, Han-gyeol – unaware that Eun-chan is a girl – decides to hire her to pretend to be his gay lover so that he can escape the blind dates arranged by his grandmother. After getting an ultimatum from his grandmother, Han-gyeol takes over a rundown old coffee shop – later renamed "Coffee Prince" – to prove that he is capable, both to his grandmother and to Yoo-joo. Wanting to attract female customers, he only hires good-looking male employees. Desperate for money, Eun-chan continues to hide her gender to get a job at Coffee Prince. While working together feelings start to develop between Eun-chan and Han-gyeol. Still unaware that Eun-chan is a woman, Han-gyeol starts to ask their own sexualities and is thrown into turmoil.