Production
In 2002, Brigham Young University film students Jon Heder and Jared Hess collaborated on a class project; the result was Peluca, a nine-minute short movie on black-and-white 16mm film about a nerdy high school student named Seth. Peluca was shown at the 2003 Slamdance Film Festival and well received. Jeremy Coon convinced Hess to drop out of school and adapt it into a feature-length film, and helped him find investors for the project. Hess sent the short film and the script to various casting directors, many of whom found the idea "too weird, or they just didn't like the character", Hess said. One casting director suggested Jake Gyllenhaal for the lead role but Hess believed Heder was the only actor for the part. Jason Lee was offered the role of Uncle Rico and Brad Garrett auditioned for Rex and enjoyed the script, but decided not to commit. Vincent Gallo was considered and almost cast as Uncle Rico. Heder was paid $1,000 for starring in the film, but negotiated for more after it became a runaway success.
Hess shot the film on location in Preston, in southeastern Idaho near the Utah border, in July 2003. Operating on a tight budget of $400,000, he cast many of his friends from school, including Heder and Aaron Ruell, while generous locals provided housing and food to crew members. Among the established actors in the cast was comedy veteran Diedrich Bader, who filmed his scenes as virile martial art instructor Rex in one day. He recalled in 2011 that Napoleon Dynamite "still to this day [is] one of the two top scripts I've ever read", alongside Office Space (1999), one of his most-recognized roles. "It was very, very hot", Hess said in an interview. "But it was so much fun being in this rural farm town making a movie. We shot it in 23 days, so we were moving very, very fast; I just didn't have a lot of film to be able to do a lot of takes. It was a bunch of friends getting together to make a movie. It was like, 'Are people going to get this? Is it working?'"
Hess has called the film "so autobiographical". In an interview, he said: "I grew up in a family of six boys in Preston, Idaho, and the character of Napoleon was a hybrid of all the most nerdy and awkward parts of me and my brothers growing up. Jerusha really was like Deb growing up. Her mom made her a dress when she was going to a middle school dance and she said, 'I hadn't really developed yet, so my mom overcompensated and made some very large, fluffy shoulders.' Some guy dancing with her patted the sleeves and actually said, 'I like your sleeves ... they're real big"'. The film is set during the 2004–05 school year, as shown on Napoleon's student ID card in the title sequence. It has numerous culturally retroactive elements harking back to the 1970s, '80s, and '90s. For example, Deb wears a side ponytail and Napoleon wears Moon Boots, both popular fashion trends of the 1980s. One scene is set at a school dance that plays only 1980s music, such as Alphaville's "Forever Young". An earlier scene shows students performing a sign language rendition of "The Rose" (1980), originally popularized by Bette Midler (in the film, it is sung by studio session vocalist Darci Monet, who was never credited or paid any residuals for her work). Much of the technology in the film is also archaic; Napoleon uses a top-loader VCR and Walkman cassette player, Kip connects to the Internet via a pay-per-minute dial-up connection, and Uncle Rico drives a 1975 Dodge Tradesman. Napoleon dances to Jamiroquai's 1999 song "Canned Heat".
The film was originally made without opening titles. Audiences at test screenings were confused about when the film was set. Eight months after the film was completed, the title sequence was filmed in cinematographer Munn Powell's basement. Ruell, who played Kip, suggested the idea of the title sequence. The sequence shows a pair of hands placing and removing several objects on a table. Objects like plates of food had credits written in condiments, while other objects like a Lemonheads box or a tube of ChapStick had credits printed on them. Hess said:
This question came up a few times and the Fox Searchlight marketing people were like, "maybe we could do something to say that this is happening now", because I kept explaining to them that I grew up in a small town in Idaho and that things are more, you know, functional, and fashion doesn't matter as much ... It's kind of weird, but because they wanted to show that the film takes place now, there's a title where a hand pulls Napoleon's school ID out of a wallet and it says "2004". Of the studio's reaction to the sequence, Hess said:
We actually had Jon Heder placing all the objects in and out [of frame], and then showed it to Searchlight, who really liked it and thought it was great, but some lady over there was like, "There are some hangnails or something—the hands look kinda gross! It's really bothering me. Can we reshoot some of those? We'll send you guys a hand model." We were like, "WHAT?!". This, of course, was my first interaction with a studio at all, so they flew out a hand model a couple weeks later, who had great hands but was five or six shades darker than Jon Heder. So we reshot, but they're now intermixed, so if you look there are like three different dudes' hands (our producers are in there too). It all worked out great, though, and was a lot of fun.
The Hesses wrote the climactic dance scene because they knew Heder liked to dance. Heder said: "Jared's wife was like, 'Jon, I hear you're pretty good dancer. I've seen you boogie; it's pretty sweet.' And I was like, 'Well, I like to dabble.' I liked to mess around sometimes in front of friends and dance. But I did take pride in it. I won't be modest. I wasn't great but I did like to mess around ... Cut to two years later: after we had shot the short, they were like, 'Okay we're going to have you dancing in the movie as the climax. This is going to make or break the film.'" The producers scheduled the dance scene toward the end of production. When the time came, they were low on money and had only one roll of film (about 10.5 minutes) left. Heder said: "It was a lot of pressure. I was like, 'Oh, crap!' This isn't just a silly little scene. This is the moment where everything comes, and he's making the sacrifice for his friend. That's the whole theme of the movie. Everything leads up to this. Napoleon's been this loser. This has to be the moment where he lands a victory. He gets up there, and it's quiet: no reaction from the audience." Heder improvised the dance, with some choreography help from Tina Majorino and moves from Saturday Night Fever, Michael Jackson, and Soul Train. "They were like, 'No, Jon, just figure it out.' So I just winged it. I danced three times and they took the best pieces from each of those." "When you're shooting in independent film, you don't know what you're going to get the rights to", Heder said. "We thought Jamiroquai might be expensive. So we danced to three different songs—to that song and another Jamiroquai song, "Little L." We danced to Michael Jackson, something off of Off the Wall. Just those three. And then we got the rights to Jamiroquai. And I think that was half our budget."
Upon the film's release, it was noted that the name "Napoleon Dynamite" had originally been used by musician Elvis Costello, most visibly on his 1986 album Blood & Chocolate, though he had used it on a B-side as early as 1982. Hess said he was unaware of Costello's use of the name until two days before the end of shooting, when he was informed by a teenage extra: "Had I known that name was used by anybody else prior to shooting the whole film, it definitely would have been changed ... I listen to hip-hop, dude. It's a pretty embarrassing coincidence." He said "Napoleon Dynamite" was the name of a man he met around 2000 on the streets of Cicero, Illinois, while doing missionary work for The Church of Jesus Christ of Latter-day Saints. Costello believes Hess got the name from him, directly or indirectly. Costello said: "The guy just denies completely that I made the name up ... but I invented it. Maybe somebody told him the name and he truly feels that he came to it by chance. But it's two words that you're never going to hear together."
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Reception
Despite a very limited initial release, Napoleon Dynamite was a commercial success. It had a budget of about $400,000 and grossed $44,940,956 in less than a year. It also spawned a slew of merchandise, from refrigerator magnets to T-shirts and Halloween costumes.
On the review aggregator website Rotten Tomatoes, 72% of 175 critics' reviews are positive, with an average rating of 6.40/10. The website's consensus reads, "A charming, quirky, and often funny comedy." Metacritic, which uses a weighted average, assigned the film a score of 64 out of 100, based on 36 critics, indicating "generally favorable reviews". Peter Travers of Rolling Stone magazine wrote: "Hess and his terrific cast—Heder is geek perfection—make their own kind of deadpan hilarity. You'll laugh till it hurts. Sweet." The Christian Science Monitor called the film "a refreshing new take on the overused teen-comedy genre" and said it "may not make you laugh out loud—it's too sly and subtle for that—but it will have you smiling every minute, and often grinning widely at its weirded-out charm." Michael Atkinson of The Village Voice called the film "an epic, magisterially observed pastiche on all-American geekhood, flooring the competition with a petulant shove." In a mixed review, The New York Times praised Heder's performance and the "film's most interesting quality, which is its stubborn, confident, altogether weird individuality" but criticizing the film's resolution as coming "too easily." Roger Ebert of the Chicago Sun-Times gave the film one and a half stars, writing, "the movie makes no attempt to make [Napoleon] likable" and that it has "a kind of studied stupidity that sometimes passes as humor". Two Entertainment Weekly critics gave it grades of C and C−. But Entertainment Weekly ranked it 88th on its 2010 list of The 100 Greatest Characters of the Last 20 Years, writing, "A high school misfit found a sweet spot, tapping into our inner dork." The film was on several year-end lists. Rolling Stone ranked it 22nd of the 25 Top DVDs of 2004. In 2025, it was one of the films voted for the "Readers' Choice" edition of The New York Times' list of "The 100 Best Movies of the 21st Century", finishing at number 196.
Best Feature Film at the U.S. Comedy Arts Festival the same year. The film's budget was only $400,000. When the film rights were sold to a major distributor, Fox Searchlight Pictures, Fox supplied additional funds for the post-credits scene. In 2005, the film – itself an MTV Films production – won three MTV Movie Awards, for Breakthrough Male Performance, Best Musical Performance, and Best Movie. The film is #14 on Bravo's "100 Funniest Movies". It won the 2005 Golden Trailer Awards for Best Comedy. It won the 2005 Golden Satellite Award for Best Original Score (John Swihart). Four awards at the Teen Choice Awards. Choice Movie: Female Breakout Star for Haylie Duff, Choice Movie: Dance Scene, Choice Movie: Hissy Fit for Jon Heder, and Choice Movie: Comedy. The 2004 Film Discovery Jury Award for Best Feature April 2005, the Idaho Legislature approved a resolution commending the filmmakers for producing Napoleon Dynamite, specifically enumerating the benefits the movie has brought to Idaho, as well as for showcasing various aspects of Idaho's culture and economy.
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Legacy
The term "The Napoleon Dynamite Problem" has been used to describe researchers' inability to create algorithms to predict whether a particular viewer will like a film based on their ratings of previously viewed "quirky" films such as Napoleon Dynamite, Lost in Translation, and I Heart Huckabees. Other films compared to Napoleon Dynamite include Me and You and Everyone We Know, Moonrise Kingdom, and Sincerely Saul. For several years, Preston held a "Napoleon Dynamite Festival" that included a tetherball tournament, tater tot eating contest, Moon Boot dance, impersonation, lookalike contest, and a football throwing contest. Fans continue to visit Preston, mostly as a side trip on the way to Yellowstone National Park. The success of Napoleon Dynamite led to other films set in small towns, such as Little Miss Sunshine and Juno, that had similar critical, popular, and financial success.
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