Production
Sam Raimi and Bruce Campbell grew up together and have been friends from an early age. The duo made several low-budget Super 8 mm film projects together. Several were comedies, including Clockwork and It's Murder!. Shooting a suspense scene in It's Murder! inspired them to approach careers in the horror genre; after researching horror cinema at drive-in theaters, Raimi was set on directing a horror film, opting to shoot a proof of concept short film – described by the director as a "prototype" – that would attract the interest of financiers, and use the funds raised to shoot a full-length project. The short film that Raimi created was called Within the Woods, which was produced for $1,600. For The Evil Dead, Raimi required over $100,000. To generate funds to produce the film, Raimi approached Phil Gillis, a lawyer to one of his friends. Raimi showed him Within the Woods, and although Gillis was not impressed by the short film, he offered Raimi legal advice on how to produce The Evil Dead. With his advice in mind, Raimi asked a variety of people for donations, and even eventually "begged" some. Campbell had to ask several of his own family members, and Raimi asked every individual he thought might be interested. He eventually raised enough money to produce a full-length film, though not the full amount he originally wanted. Raimi said the film cost $375,000. With enough money to produce the film, Raimi and Campbell set out to make what was then titled Book of the Dead, a name inspired by Raimi's interest in the fiction of H. P. Lovecraft. The film was supposed to be a remake of Within the Woods, with higher production values and a full-length running time. Raimi turned 20 just before shooting began, and he considered the project his "rite of passage".
Raimi asked for help and assistance from several of his friends and past collaborators to make The Evil Dead. Campbell offered to produce the film alongside Tapert, and was subsequently cast as Ash Williams, the main character, since his producing responsibilities made him the only actor willing to stay during the production's entirety. To acquire more actors for the project, Raimi put an ad in The Detroit News. Betsy Baker was one of the actresses who responded, and Ellen Sandweiss, who appeared in Within the Woods, was also cast. The crew consisted almost entirely of Raimi and Campbell's friends and family. The special make-up effects artist for Within the Woods, Tom Sullivan, was brought on to compose the effects after expressing a positive reaction to working with Raimi. He helped create many of the film's foam latex and fake blood effects, and added coffee as an extra ingredient to the traditional fake blood formula of corn syrup and food coloring. Without any formal assistance from location scouts, the cast had to find filming locations on their own. The crew initially attempted to shoot the film in Raimi's hometown of Royal Oak, Michigan, but instead chose Morristown, Tennessee, as it was the only state that expressed enthusiasm for the project. The crew quickly found a remote cabin located several miles away from any other buildings. During pre-production, the 13 crew members had to stay at the cabin, leading to several people sleeping in the same room. The living conditions were notoriously difficult, with several arguments breaking out between crew members. Steve Frankel was the only carpenter on set, which made him the art direction's sole contributor. For exterior shots, Frankel had to produce several elaborate props with a circular saw. Otherwise, the cabin mostly remained the way it was found during production. The cabin had no plumbing, but phone lines were connected to it.
The film was made on Kodak 16mm film stock with a rented camera. The inexperienced crew made filming a "comedy of errors". The first day of filming led to them getting lost in the woods during a scene shot on a bridge. Several crew members were injured during the shoot, and because of the cabin's remoteness, securing medical assistance was difficult. One notably gruesome moment on set involved ripping off Baker's eyelashes during removal of her face-mask. Because of the low budget, thick glass contact lenses had to be applied to the actors to achieve the "demonic eyes" effect. The lenses took ten minutes to apply, and could only be left on for about 15 minutes because eyes could not "breathe" with them applied. Campbell later commented that to get the effect of wearing these lenses, they had to put "Tupperware" over their eyes. Raimi developed a sense of mise en scène, coming up with ideas for scenes at a fast rate. He had drawn several crude illustrations to help him break down the flow of scenes. The crew was surprised when Raimi began using Dutch angles during shots to build atmosphere during scenes. To accommodate Raimi's style of direction, several elaborate, low-budget rigs had to be built, since the crew could not afford a camera dolly. One involved the "vas-o-cam", which relied on a mounted camera that was slid down long wooden platforms to create a more fluid sense of motion.
A camera trick used to emulate a Steadicam inexpensively was the "shaky cam", which involved mounting the camera to a piece of wood and having two camera operators sprint around the swamp. During scenes involving the unseen force in the woods watching the characters, Raimi had to run through the woods with the makeshift rig, jumping over logs and stones. This often proved difficult due to mist in the swamp. The film's final scene was shot with the camera mounted to a bike, while it was quickly driven through the cabin to create a seamless long take. Raimi had been a big fan of The Three Stooges during his youth, which inspired him to use "Fake Shemps" during production. In any scene that required a background shot of a character, he used another actor as a substitute if the original actor was preoccupied. During a close-up involving Richard DeManicor's hand opening a curtain, Raimi used his own hand in the scene since it was more convenient. His brother Ted Raimi was used as a "Fake Shemp" in many scenes when the original actor was either busy or preoccupied. Raimi enjoyed "torturing" his actors. Raimi believed that to capture pain and anger in his actors, he had to abuse them a little at times, saying, "if everyone was in extreme pain and misery, that would translate into a horror". Producer Robert Tapert agreed with Raimi, commenting that he "enjoyed when an actor bleeds." While shooting a scene with Campbell running down a hill, Campbell tripped and injured his leg. Raimi enjoyed poking Campbell's injury with a stick he found in the woods. Because of the copious amounts of blood in the film, the crew produced gallons of fake blood with Karo corn syrup. It took Campbell hours to remove the sticky substance from himself. Several actors had inadvertently been stabbed or thrown into objects during production. During the last few days on set, the conditions had become so extreme the crew began burning furniture to stay warm. Since at that point only exterior shots needed to be filmed, they burned nearly every piece of furniture left. Several actors went days without showering, and because of the freezing conditions, several caught colds and other illnesses. Campbell later described the filming process as nearly "twelve weeks of mirthless exercise in agony", though he allowed that he did manage to have fun while on set. On January 23, 1980, filming was finished and almost every crew member left the set to return home, with Campbell staying with Raimi. While looking over the footage that had been shot, Raimi discovered that a few pick-ups were required to fill in missing shots. Four days of re-shoots were then done to complete the film. The final moment involved Campbell having "monster-guts" splattered on him in the basement. Summing up the production decades later, Campbell remarked: "It's low-budget, it's got rough edges," but even so, "there are parts of that movie that are visually stunning."
After the extensive filming process, Raimi had a "mountain of footage" that he had to put together. He chose a Detroit editing association, where he met Edna Paul, to cut the film with Joel Coen working as her assistant. Paul edited a majority of the film, although Coen edited the shed sequence. Coen had been inspired by Raimi's Within the Woods and liked the idea of producing a prototype film to help build the interest of investors. Coen used the concept to help make Blood Simple with his brother Ethan, and he and Raimi became friends following the editing process. The film's first cut ran at around 117 minutes, which Campbell called an impressive achievement in light of the 65-minute length of the screenplay. The cut scenes were to focus on the main character's lamentation of not being able to save the victims from their deaths, but was edited down to make the film less "grim and depressing" and to be a more marketable 85 minutes. Raimi was inspired by the fact that Brian De Palma was editing his own film Blow Out with John Travolta at the same sound facility. One of the most intricate moments during editing was the stop-motion animation sequence where the corpses "melted", which took hours to cut properly. The film had unique sounds that required extensive recording from the crew. Several sounds were not recorded properly during shooting, which meant the effects had to be redone in the editing rooms. Dead chickens were stabbed to replicate the sounds of mutilated flesh, and Campbell had to scream into a microphone for several hours. Much like Within the Woods, The Evil Dead needed to be blown up to 35mm, the industry standard, to be played at movie theaters. The relatively large budget made this a much simpler process with The Evil Dead than it had been with the short film.
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Reception
Upon its release, contemporary critical opinion was largely positive. Bob Martin, editor of Fangoria, reviewed the film before its formal premiere and proclaimed that it "might be the exception to the usual run of low-budget horror films". He followed up on this praise after the film's premiere, stating: "Since I started editing this magazine, I have not seen any new film that I could recommend to our readers with more confidence that it would be loved, embraced and hailed as a new milestone in graphic horror". The Los Angeles Times called the film an "instant classic", proclaiming it as "probably the grisliest well-made movie ever." In a 1982 review, staff from Variety wrote that the film "emerges as the ne plus ultra of low-budget gore and shock effect", commenting that the "powerful" and inventive camerawork was key to creating a sense of dread. British press for the film was positive; Kim Newman of Monthly Film Bulletin, Richard Cook of NME and Julian Petley of Film and Filming all gave the film good reviews during its early release. Petley and Cook compared the film to other contemporary horror films, writing that the film expressed more imagination and "youthful enthusiasm" than an average horror film. Cook described the camera work by Raimi as "audacious", stating that the film's visceral nature was greatly helped by the style of direction. Woolley, Newman and several critics complimented the film for its unexpected use of black comedy, which elevated the film above its genre's potential trappings. All three critics compared the film to the surrealistic work of Georges Franju and Jean Cocteau, noting the cinephilic references to Cocteau's film Orpheus. Writer Lynn Schofield Clark in her novel From Angels to Aliens compared the film to better-known horror films such as The Exorcist and The Omen, citing it as a key supernatural thriller.
On the review aggregator website Rotten Tomatoes, 86% of 85 critics' reviews are positive, with an average rating of 7.70/10. The website's consensus reads: "So scrappy that it feels as illicit as a book found in the woods, The Evil Dead is a stomach-churning achievement in bad taste that marks a startling debut for wunderkind Sam Raimi." Metacritic, which uses a weighted average, assigned the film a score of 71 out of 100, based on 11 critics, indicating "generally favorable" reviews. Empire stated the film's "reputation was deserved", writing that the film was impressive considering its low budget and the cast's inexperience. He commented that the film successfully blended the "bizarre" combination of Night of the Living Dead, The Texas Chain Saw Massacre and The Three Stooges. A reviewer for Film4 rated The Evil Dead four-and-a-half stars out of five, musing that the film was "energetic, original and icky" and concluding that Raimi's "splat-stick debut is a tight little horror classic that deserves its cult reputation, despite the best efforts of the censors." Slant's Ed Gonzales compared the film to Dario Argento's work, citing Raimi's "unnerving wide angle work" as an important factor to the film's atmosphere. He mused that Raimi possessed an "almost unreal ability to suggest the presence of intangible evil", which was what prevented the movie from being "B-movie schlock". BBC critic Martyn Glanville awarded the film four stars out of five, writing that for Raimi, it served as a better debut film than Tobe Hooper's The Texas Chain Saw Massacre or Wes Craven's The Last House on the Left. Glanville noted that other than the "ill-advised trees-that-rape scene", the film is "one of the great modern horror films, and even more impressive when one considers its modest production values." Filmcritic.com's Christopher Null gave the film the same rating as Glanville, writing that "Raimi's biggest grossout is schlock horror done the right way" and comparing it to Romero's Night of the Living Dead in its ability to create stark atmosphere. Chicago Reader writer Pat Graham commented that the film featured several "clever" turns on the standard horror formula, adding that Raimi's "anything-for-an-effect enthusiasm pays off in lots of formally inventive bits." Time Out critic Stephen Garrett, referred to the make-up effects in the climax as "amazing", and commented that although the film was light on character development, it "blends comic fantasy" with "atmospheric horror ... to impressive effect". The same site later cited the film as the 41st greatest horror movie ever made. Phelim O'Neill of The Guardian combined The Evil Dead and its sequel Evil Dead II and listed them as the 23rd best horror film ever made, announcing that the former film "stands above its mostly forgotten peers in the 80s horror boom." Don Summer, in his book Horror Movie Freak, and writer Kate Egan have both cited the film as a horror classic. J.C. Maçek III of PopMatters said: "What is unquestionable is that the Raimis and their pals created a monster in The Evil Dead. It started as a disastrous failure to obtain a big break with a too long, too perilous shoot (note Campbell's changing hairstyle in the various scenes of the one-day plot). The film went through name changes and bannings only to survive as not only 'the ultimate experience in grueling horror' but as an oft-imitated and cashed-in-on classic, with 30 years of positive reviews to prove it."
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