The Founder

Dick McDonald: I just have to ask you one thing. Something I've never understood. Ray Kroc: All right. Dick McDonald: That day we met, when we gave you the tour... Ray Kroc: Uh-huh. What about it? Dick McDonald: We showed you everything. The whole system, all our secrets. We were an open book. So why didn't you just- Ray Kroc: Steal it? Just, grab your ideas and run off start my own business using all those ideas of yours. It- it would have failed. Dick McDonald: How do you know? Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh? Dick McDonald: And? Ray Kroc: How many of them succeeded? Dick McDonald: Lots of people started restaurants. Ray Kroc: As big as McDonald's? Dick McDonald: Of course not. Ray Kroc: No one ever has and no one ever will because they all lacked that one thing, that makes McDonald's special. Dick McDonald: Which is? Ray Kroc: Even you don't know what it is. Dick McDonald: Enlighten me. Ray Kroc: It's not jus

The Founder, CC BY-SA 4.0

Employee (San Bernadino): Hi, welcome to McDonald's. May I take your order? Ray Kroc: Yeah, I'll have a hamburger, french fries, and a Coca-Cola. Employee (San Bernadino): That'll be 35 cents, please. Ray Kroc: All right. Employee (San Bernadino): 15 cents is your change. Employee (San Bernadino): Here you are. Ray Kroc: [Points to it] What's this? Employee (San Bernadino): Your food. Ray Kroc: No, no, no, I just ordered. Employee (San Bernadino): And now it's here. Ray Kroc: [Seems hesitant] You sure? Ray Kroc: All right. Ray Kroc: Where's the umm... the silverware and plates and everything? Employee (San Bernadino): You just eat it straight out of the wrapper, and then you throw it all out. Ray Kroc: Really? OK. Ray Kroc: Where do I eat it? Employee (San Bernadino): [Appears uneasy himself answering his questions] In your car, at the park, at home. Wherever you like. Ray Kroc: OK. OK. OK, thank you.

The Founder, CC BY-SA 4.0

Ray Kroc: Look, if you don't wanna make a profit, that's fine. But don't stop the rest of us. Dick McDonald: Us? Ray Kroc: Us, as in everyone but you. Dick McDonald: Who did you send them to? Ray Kroc: Everyone but you. Dick McDonald: You have no right. You are to stop this instant, is that clear? Ray Kroc: Nah... Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal. Ray Kroc: I am through taking marching orders from you... You and your endless parade of NOs. Constantly cowering in the face of progress. Dick McDonald: If phony powdered milkshakes is your idea of progress, you have a profound misunderstand of what McDonald's is about. Ray Kroc: I have a far greater understanding of McDonald's than you two yokels. Dick McDonald: What? You will do as we say. Ray Kroc: Nope. Dick McDonald: You have a contract! Ray Kroc: You know, contracts are like hearts: they're made to be broken.

The Founder, CC BY-SA 4.0

Ya know what, I drove through a lot of towns. A lot of small towns. And they all had two things in common... They had a courthouse and they had a church. On top of the church, got a cross... and on top of the courthouse they have a flag. Flags, crosses, crosses flags. Driving around I just cannot stop thinking about this tremendous restaurant. Now at the risk of sounding blasphemous... forgive me. Those arches have a lot in common with those buildings. A building with a cross on top, what is that? It's a gathering place... where decent wholesome people come together and they share values protected by that American flag. It could be said that that beautiful building flanked by those arches... signifies more or less the same thing. It doesn't just say, "Delicious hamburgers inside"... They signify family. It signifies community. It's a place where Americans come together to break bread. I am telling you... McDonald's can be... the new American church. Feeding bodies and feeding souls and

The Founder, CC BY-SA 4.0

Ray Kroc: While you two boys were content to sit back and become a couple of also-rans... I wanna take the future. I wanna win. And you don't get there by being some "aw shucks" guy sap. There's no place in business for people like that. Business is war. It's dog eat dog, rat eat rat. If my competitor were drowning, I'd walk over and put a hose right in his mouth. Can you say the same? Mac McDonald: [pause] I can't. Nor would I want to. Ray Kroc: Hence, your single location. Mac McDonald: We want you out of this company, Ray. Ray Kroc: Mac, how do you propose we do that? Mac McDonald: We will sue you, whatever it takes. Ray Kroc: And you'd probably win. But you can't afford to sue me. I'd bury you in court costs alone. Mac, I'm the president and C.E.O. of a major corporation with land holdings in 17 states... You run a burger stand in the desert. I'm national. You're fucking local.

The Founder, CC BY-SA 4.0

Ray Kroc: What's your name? Leonard Rosenblatt: Leonard. Leonard Rosenblatt. Ray Kroc: Rosenblatt? What's a Jew doing selling Catholic Bibles? Leonard Rosenblatt: Making a living.

The Founder, CC BY-SA 4.0